Marketing Plans

This article briefly discusses researching for a marketing plan, including creating the front of a plansbook and the process involved in a situation analysis.

Dec 4, 2009 - Steven Servis

Free market research analysis tools make it easy for business owners to gather the information necessary to conduct surveys in order to move a business forward.

Nov 19, 2009 - Fleur Hupston

Start early organizing a strategy for the Christmas holidays and brainstorm how to deepen ties with existing clients, make new ones and promote business.

Oct 27, 2009 - Yahan Wu

As social media invades the business landscape, many wonder how they can keep their personal and professional lives separate.

Oct 16, 2009 - Julia Rogers

Customers drive every successful business and an integrated marketing strategy is the most powerful way to attract those customers.

Sep 8, 2009 - Gaile Estes

Business buyers make heavy use of vendors' web sites to research short-lists of suppliers but marketers still need media such as business magazines to draw buyers in.

Sep 4, 2009 - Thomas Kelly

Constant communication with customers is crucial for business success says Drayton Bird, who helped O&M Direct become the world's largest direct marketing agency network.

Sep 3, 2009 - Anita Saran

Important strategies for marketing on YouTube.

Aug 26, 2009 - Emily Rogers

Managing customer relations through astute communication and strategic marketing isn't hard to do. In fact, it's as easy as A-B-C.

Aug 1, 2009 - Roxanne Blanford

Creative business communications should drive ideas for strategic communication and marketing by driving brainstorming meetings where the brightest ideas hatch and grow.

Jul 4, 2009 - Shelley Aylesworth-Spink

Press releases have been used for decades distribute information and to generate free advertising. Well-written press releases have seven common elements.

Jul 1, 2009 - Crystal Lewis

The Internet is powerful for promoting technical products. Brief on-line articles can grab the attention of prospective buyers and link to white papers to explain details

Jun 23, 2009 - Thomas Kelly

Research on how people access information from web sites shows how business and technical articles should be structured and written to draw and keep readers' attention.

Jun 16, 2009 - Thomas Kelly

By planning a business-to-business promotional article according to a structure, a writer can attract readers in a target market to achieve an objective.

Jun 13, 2009 - Thomas Kelly

As more customers use web search engines and visit websites, businesses can't avoid serving them by integrating online marketing strategies.

Jun 11, 2009 - Sara E. Lewis

Using dynamic and interesting video on your website will keep traffic flowing. Follow some of the techniques in this article to help optimize your videos.

Jun 5, 2009 - Susan Ayers

Social media and microblogging is essential for getting the message out about a business, its products and services. Plan your approach before diving in and succeed!

Jun 5, 2009 - Roxanne Blanford

Determine likelihood of selling products and services on the Internet and identify those not likely to succeed. Then modify objectives to implement a marketing strategy.

May 24, 2009 - Harry P. Schlanger

Marketing promotional articles for print media work best if they are short and structured to attract a desired group of readers and achieve a precisely-defined objective

May 19, 2009 - Thomas Kelly

The use of off-shore call centers can have both negative and positive impacts on businesses and should only be used after a careful consideration of its pros and cons.

May 11, 2009 - Sulemana Braimah

Guidelines help writers develop articles, e-mail newsletters, brochures and other material to serve marketing strategies, promote corporate branding and generate sales.

May 5, 2009 - Thomas Kelly

Students are often an untapped market for many looking to market products or opportunities - here's how to effectively get your message across to them.

May 4, 2009 - Matthew Pitt

Any enterprise that wants customers must market itself. Here is a simple process to focus marketing efforts, measure results and make better future decisions.

Apr 26, 2009 - Karen Wright

Marketing a product is not a simple undertaking. It takes a knowledge and a willingness to test and test again in order to develop an effective marketing plan.

Apr 20, 2009 - Nina Vultaggio

Setting up a sales cycle construct can help marketers harness the vastly growing set of alternatives when it comes to planning and implementing a marketing program.

Apr 7, 2009 - Carly Lejnieks