Free Market Research Analysis Tools

No Cost Downloadable Questionnaires and Survey Templates

Nov 19, 2009 Fleur Hupston

Free market research analysis tools make it easy for business owners to gather the information necessary to conduct surveys in order to move a business forward.

Market research analysis is a structured method of gathering information about customers, what people want and how they behave when it comes to making purchases. It is a very important component of business strategy.

Once research analysis is completed, it is used to determine how to best to market the product or service.

Questionnaires and focus group discussion surveys are some of the instruments for market research and free downloadable questionnaires and survey templates are readily available on the Internet.

Free Market Research Analysis - Primary Schedule

Primary market research is collected for a specific purpose, or to solve a problem. It is generally time consuming but more focused than secondary research.

Primary research can be conducted through interviews, mystery shopping, focus groups, product tests or projective techniques (projective techniques involve things like word association, sentence or story completion etc).

A free downloadable primary market research schedule can help the business owner to allot time for the various phases of primary research.

Primary Market Research Survey Template

A small business or new business can conduct primary research relatively easily and inexpensively. Such research is valuable because it yields valuable information that comes directly from target prospects.

Presenting target customers with surveys or questionnaires is a good way to answer specific questions about customers' purchasing habits. In formulating a research questionnaire, start by identifying exactly what information needs to be garnered regarding potential or existing customers. Based on these questions, actual survey questions can be drafted.

Examples of research and survey questions could be:

Do you currently get sports massage services in area X, and if so where exactly?
What massage services are currently lacking in area X?
What location would be ideal for you in order to go for sports massage therapy?
Do you consider parking in area X to be a problem?
Sports massage is not only for athletes. Would you be prepared to drive to area X for a deep tissue massage that can help with chronic pain?

Download a free primary market research template to help with additional questions, which will enable a business owner to quickly print or e-mail survey questions to potential customers.

Looking at the upward or downward movements of a market during a period of time and/or market size is more difficult to estimate if the business is new. In this case, the business owner will have to derive figures from the number of potential customers or customer segments.

Besides gathering information about the target market, competitors, customers and products, marketing effectiveness also needs to be monitored.

More Articles on Small Business Information that may Interest the Reader:

Small Business Market Research Strategies examines where to find the resources necessary to undertake comprehensive market research.

The article Where to Find Free Business Loan Templates helps the reader to find downloadable plans and information for small or new businesses.

Ever wondered how to go about funding for a new business? This is answered in the article How to get Small Business Start up Loans.

Source:

smallbusiness.findlaw.com, article "Do Your Own Primary Market Research by Peri H. Pakroo, information retrieved 18 November, 2009.

The copyright of the article Free Market Research Analysis Tools in Marketing/PR is owned by Fleur Hupston. Permission to republish Free Market Research Analysis Tools in print or online must be granted by the author in writing.

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